There are many things fun and great about the new rising Instagram culture and trends. It is cool and colorful, supportive in many ways, allowing many people to show their talents and get some exposure to the world.
It is also hilarious at times , when you see all the trends people come up with. Makeup done using various household objects, crazy food and drink combos, new products reactions... I really laugh hard at some of them.
But, there are some trends that are creating a dangerously big dark hole in our generation's consciousness.
One of them begun with just a word, and now it has grown to become a standard, a measure for everything that's "worthy" , an obsession, a holy grail. It is the all powerful word- GOALS.

1. Body/Hair/Makeup/Nails goals

I don't mind admiring someone's style or looks, in a way that it inspires you to try some new stuff, gives you ideas how to combine clothing pieces or how to play with makeup in different ways. But the percentage of "goals" term used with this meaning is sadly very low. I see it in the comments too. Too many people say "I want to look like this person. I would be so happy to have her/his body/hair. I would give anything to look like that." And then other group of people insulting and shaming that person's look.
This is NOT ok. Nobody should be your goal except you. It is toxic and unhealthy to constantly compare yourself to someone else, and to feel inadequate in any way. You are beautiful just the way you are. And most of those photos people post are not even 100% real. There is a lot of editing involved, good angles, lighting HQ cameras and professional makeup. Nobody looks like that on everyday basis. You don't have to gain/loose weight, grow or cut your hair if you don't want to. Maybe the look you are wishing for wouldn't suit you at all, because it is not you.
Please don't build your confidence or destroy it by trying to achieve "goals" of looking like somebody else.

2. Closet/shoe collection goals

This new trend especially makes me twitch. There is a flood of photos where people show off their many pairs of shoes/boots and their wardrobe. I really really hate this one. What is so wrong about posting photos of your stuff? It is completely rude and immature. You are basically bragging. Every goth knows how much our beloved platforms and corsets cost. Most of all goth clothes is expensive, especially if you are trying to make a collection. So what you really are saying is "look how much money I have". You are competing with others in how big your collection is. Why do we care? Why does the whole world have to see your closet? If you are wearing the clothes and, if you are a model and you are doing your job of presenting them, it makes sense, but why would I want to see it on a hanger or floor? I can see the product photo perfectly on the manufacturer's website. And if you are a model, you are also being fake about it. Most of us models get those clothes for free. Of course, we have the expense pf creating photos and promotion, but it is far less than what we would pay if we actually bought all of those things. So, once again, you are setting a standard for people who have to pay actual money to achieve such a collection goal. You are making them feel bad for not having so many pretty things, and such a wide range of styles at their home. And the consequence is an evergrowing pressure to buy more, to own more in order to feel good, to fit in. You do not need 15 pairs of boots to be a proper goth, to have style. If you can afford it, great, but please, it is pathetic. Imagine people start posting photos of their bank account balance, it is not very different.

Models, makeup artists, photographers and designers, we use social networks to show our work and gather support for what we do. It is all fine until we start abusing that exposure to potentially harm others by allowing these trends to become imperative, and a measure for someone's success.
You are good, you are as much goth, cool and beautiful if you don't own any boots or expensive clothes, if you don't dye your hair in popular pastel colors, if you don't have professional makeup. Don't feel any less, not because some superficial people tell you have to achieve this or that.